Here's your Local SEO Tips - because SEO is an essential part of any business's online presence. But it can be difficult for small businesses to compete in the crowded market. Following these steps will get you set up to be found in your local area by your local audience.
Google Business Profile
If you're not familiar with Google Business Profile (GBP), it's a free service that allows you to manage your company's listing on Google Maps. This is your foundation for Local SEO. You can add photos, set up a location address, and even make changes to your GBP account.
While Google has been dominating search results local SEO since its inception, Bing has recently started catching up. This means that more people will be searching for businesses using Bing more than ever before. Setup your GBP prior to creating a Bing business listing and set Bing to sync with your GBP weekly to save double posting.
Creating profiles on citation sites means that no matter where users are looking your business can be found. A number of these citation sites also collect Reviews for your business, this contributes to your business credibility as your business has reviews on multiple sites. Here's a few of the top citation sites."
- Yellow Pages
- True Local
- Hot Frog
- Word of Mouth
There are two main ways to advertise on Facebook: through ads and organic posts. Organic posts are those that appear in users’ news feeds without any paid promotion. If you’re looking to promote your business on social media, then you should probably focus on Facebook first. This is because Facebook has more than 2 billion monthly active users,
Instagram is a social networking app for sharing photos and videos from a smartphone. Users share images with people who are connected via a 'followers' list. It's been around since 2010 and has maintained a high level of popularity by adding innovative new features, such as Instagram Stories, shopping, Instagram Reels, and more. Instagram is now linked to Facebook which allows for both platforms to be managed in Meta, including scheduling posts and engaging with followers.
Twitter isn't what you would automatically think of when developing your local SEO strategy, but it certainly has its place. Visitor stats recorded are around 200 million per month. Which platform you use depends on who your audience is (demographics) and where they spend their time.