Optimise your Website Location Page Content to improve your discoverability and ranking in search results in your geographic region.
The importance of optimising location pages on your website cannot be overstated, especially when it comes to increasing the chances of ranking higher in searches for businesses within a specific geographic area.
Proximity & Relevance
Search engines prioritise results based on proximity and relevance, so having well-optimised location pages can significantly boost your chances of appearing on the first page of search results for queries related to your business and its geographic area.
Optimising location pages also helps build credibility and trust among potential customers. When users see that you have dedicated pages for each service area or branch, they are more likely to perceive your business as legitimate and well-established within the community.
Increase Reach and Target Local Users
By tailoring content for each target audience in your locations – ie mentioning local landmarks or events – you can create an experience that resonates with LOCAL users.
7 Steps to Optimise your Website Location Page Content - Follow these steps to improve your local ranking:
📍Create H1-H3 headings by including the main keyphrase (service+location)
📍Include images that are relevant to the location or area
📍Provide manual driving directions that can guide visitors to your location
📍Include case studies of customers from the area
📍Embed a Google Map on the page
📍Provide a description of the area and explain why it's relevant for you
📍Include geographic and topic-related entities
📍Link Google Reviews directly on the location page.