Most copy doesn’t get to the point until the end. If you want to get conversions it makes sense to lead with the most important point, the hook, the offer, right? Who wants to read an essay or listen to a long speech before somebody finally gets to their point. You may think you are…
The 6 do's and don'ts on designing for accessibility We have created these dos and don’ts on designing for accessibility as a way of approaching accessibility from a design perspective. The Do’s and Don’ts The dos and don’ts of designing for accessibility are general guidelines, however, they are fast becoming the best practice for making services…
6 ideas to explode your conversion rate What if you could double your site leads without investing an additional cent on marketing? There’s a secret to exploding your site conversion rate. If you run a service company in Australia, you are most likely dependent on your site for at least a few leads. For most…
Assessing page experience for improved website ranking Through both internal research studies and market research, users reveal they choose websites with a superior page experience. Search has actually included a range} of user experience requirements, such as how quickly pages load and their mobile-friendliness, as factors in ranking results. About the user experience - UX…
Keyword stuffing, or the practice of shoving numerous SEO keywords onto a page which has long been the bane of SEO white hats everywhere. There was a time when the technique of stuffing worked. Back in the early years of search engines, you could manipulate a page's ranking on Google's SERP with keyword stuffing. Websites…
We all love good marketing hacks and so over the last couple of months, I've spent a lot of time speaking to small company owners so I could understand their most significant difficulties better. Remarkably, one of the leading issues noted by coffee shop owners was attracting more customers. Specifically, local ones. Do you know…