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Author: DonnaBlackwood

How to Compose Fantastic Website Content
Content

How to Compose Fantastic Website Content

by DonnaBlackwood Nov 23, 2020

Excellent website content is what sends organic traffic to your site. Whether you wish to promote your product/service or produce leads, without quality content, you should not anticipate people to visit your website. Most likely you ought to consider the times you've clicked a site and within the very first couple of seconds feel that…

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WHY LOCAL SEO IS SO IMPORTANT
Google My Business, SEO, Small Business

WHY LOCAL SEO IS SO IMPORTANT

by DonnaBlackwood Nov 19, 2020

One of the many reasons to do Local SEO is that we have become a lot more patriotic in 2020, meaning it has become more important to look after our own rather than going offshore. Regardless of where you service your customers, you no doubt would like more local customers, which leads us to Local…

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GET TO THE POINT!
Content, Conversion Rate Optimisation, SEO

GET TO THE POINT!

by DonnaBlackwood Aug 20, 2020

Most copy doesn’t get to the point until the end.  If you want to get conversions it makes sense to lead with the most important point, the hook, the offer, right? Who wants to read an essay or listen to a long speech before somebody finally gets to their point.  You may think you are…

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The 6 Dos and don'ts on designing for accessibility
UX User Experience, Web Design

The 6 Dos and don'ts on designing for accessibility

by DonnaBlackwood Aug 17, 2020

The 6 do's and don'ts on designing for accessibility We have created these dos and don’ts on designing for accessibility as a way of approaching accessibility from a design perspective. The Do’s and Don’ts The dos and don’ts of designing for accessibility are general guidelines, however, they are fast becoming the best practice for making services…

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6 Ideas to Explode Your Conversion Rate
Conversion Rate Optimisation

6 Ideas to Explode Your Conversion Rate

by DonnaBlackwood Aug 12, 2020

6 ideas to explode your conversion rate What if you could double your site leads without investing an additional cent on marketing? There’s a secret to exploding your site conversion rate. If you run a service company in Australia, you are most likely dependent on your site for at least a few leads. For most…

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Page experience and impact on ranking
UX User Experience, Web Design

Page experience and impact on ranking

by DonnaBlackwood Jul 22, 2020

Assessing page experience for improved website ranking Through both internal research studies and market research, users reveal they choose websites with a superior page experience. Search has actually included a range} of user experience requirements, such as how quickly pages load and their mobile-friendliness, as factors in ranking results. About the user experience - UX…

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