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Category: Marketing Management

Covid19 Business Grants
Digital Marketing, Marketing Management

Covid19 Business Grants

by DonnaBlackwood Apr 16, 2020

Due to the impact of Covid19, Business Grants are now available from The City of Melbourne and Business Victoria.  City of Melbourne Business Grants As part of the City of Melbourne’s economic support package for city businesses, they are offering $5 million in grants for small to medium-sized businesses and non-profit organisations to invest in…

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Website Maintenance - Protect Your Digital Marketing Investment
Digital Marketing, Marketing Management, Web Design

Website Maintenance - Protect Your Digital Marketing Investment

by DonnaBlackwood Jul 31, 2019

Website maintenance may have slipped your mind whilst you have been busy growing your business.  Have you popped the hood lately? You started your business and website with the best of intentions, to be self-sufficient, save money and manage it all yourself. Then you accepted that your time would be better spent on providing solutions…

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What Does a Digital Project Manager Do?
Digital Marketing, Marketing Management

What Does a Digital Project Manager Do?

by DonnaBlackwood Dec 7, 2016

The Site Foreman Analogy I often get asked, what does a Freelance Digital Project Manager do?  The short answer is everything!  Think of it as a site foreman on a construction project, they may not ‘do’ all of the work themselves, but they have to have very good knowledge of the project, costs, deadlines, resources…

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Top 10 Reasons to Have an Ezine
Digital Marketing, Marketing Management

Top 10 Reasons to Have an Ezine

by DonnaBlackwood Oct 3, 2016

We have all been brainwashed into believing that emails and newsletters are a thing of the past, but……. here are the top 10 reasons to have an ezine. 1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them.…

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How to Develop your Key Messaging
Digital Marketing, Marketing Management, Web Design

How to Develop your Key Messaging

by DonnaBlackwood Mar 17, 2016

In this article we talk about how to develop your key massaging. Key Messaging is a term used to describe who you are and why you exist as an organisation. It is used to communicate key points when you reach out to your audience. It sets you apart from your competitors by communicating your USP consistently. But your…

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Marketing Momentum
Digital Marketing, Marketing Management

Marketing Momentum

by DonnaBlackwood Nov 20, 2015

Don’t Lose Your Marketing Momentum over Christmas No doubt you have already started your end of year wind down. Has your marketing also? Rather than shutting up shop till mid-January, now is the time to look back on the marketing activities of 2015 and assess the effectiveness of those activities and plan ahead for 2016.…

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