Manage My Marketing

If you are searching for a Melbourne SEO company that is dedicated to making sure your business grows, look no further. We’ll analyse your competitors, measure keyword volumes and determine how we can provide the best possible return on your investment.

What is SEO?

SEO is one of the best tools that businesses can take advantage of in order to gain visibility online. It allows them to bring in more visitors through free, organic search results. The major search engines assess websites based on a set of qualifications they deem crucial. In optimising your webpages and increasing your ranking in search engine results, your will see a rise in traffic. At this point we will have already placed call-to-actions on your site, which help to convert traffic into revenue. It may seem a tad confusing, but that’s why Melbourne based SEO agencies like ours exist. We are ready to take care of it all for you.

Why SEO is the key

In the digital age whenever we have a problem, search engines provide the answer. Over 90% of all online journeys begin with a search engine. Over 70% of users will determine a business’ viability for their needs based on what they discover in these results. Google values it’s users’ trust above all else. Likely because 80% of people skip over the AdWords options and go straight to the organic results. Plus, even the paid listings at the top have been optimised based on the users’ needs. Meaning while PPC certainly has its place, SEO is the key. In fact, when surveyed companies said that over 40% of their marketing budget was allocated to SEO. While it can take time to deliver results, it is worth the wait. In terms of long-term growth, it’s the clear choice for digital investment. If you are thinking of becoming such a company and need a Melbourne SEO agency to help, get in touch!

Why do you need SEO?

A website that has not been optimised is merely a pile of webpages lurking in the depths of search engines listings. These results are based on an algorithm, one we must adjust to. The ultimate goal is to convince engines like Google that your content is the answer. Based on the trust users’ have in SERP results, convincing Google means convincing customers too. It’s not as easy as it sounds however. This system changes as it attempts to retain its organic nature. As a Melbourne based digital marketing agency we are constantly following these changes and testing what works, to ensure our SEO boosts your results.

What You Need to Know About SEO

The most important thing in SEO is knowing search engines’ ranking factors, such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is determined to be relevant and popular by search engines.

Onsite SEO

There are two types of SEO. Onsite and offsite. Onsite SEO effectively sets up the page for offsite SEO. As part of the process technicians adjust factors on the pages so that when indexed by Google’s spiders the information can be interpreted and ranked against competitors’ sites for your given keywords. While this is vital and necessary, the goal of onsite SEO is to prepare the content for offsite SEO (which is responsible for 80 – 90% of a website’s growth). As a Melbourne SEO agency some examples of onsite SEO factors we’ll optimize are:

• URL length
• Keyword inclusions
• LSI keyword inclusions
• Content length
• CTR – (click through rate)
• Title tags
• Meta tags
• Meta descriptions
• Internal links
• Site speed
• Images / Multimedia content
• SSL certificate

Off-site SEO

A webpage that has had it’s on page signals optimized for SEO is a great first step, but it is only the first step. The next part of the process is where the bulk of the work is done… offsite SEO.

What is off-site SEO?

As a Melbourne SEO agency the results we deliver to our clients are built from off-site SEO. Off-site SEO refers to optimisations done externally to your own website to impact your rankings within search engine results pages (SERPs).  Optimising for off-site ranking factors involves improving the perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by linking to other authoritative places on the internet (forums, directories, websites etc) in order to promote your own domain authority. What this means is that webpages which search engines have determined provide good answers for to their users’ questions are effectively vouching for your site to fall into the same category. After all search engines like Google are bound to their user’s needs. Just like Melbourne SEO companies like ours are bound to our clients’ traffic and growth.

Why does off-site SEO matter?

While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness and authority that off-site SEO provide a website play a major role in the page’s ability to rank well and receive traffic.

Links and off-site SEO

As a Melbourne SEO agency much of our work will revolve around backlinks. Building backlinks is the core of what makes SEO a viable marketing investment. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value (authoritative) backlinks will usually rank better than a similar site with less backlinks. There are three main types of links… Natural links, manually built links, and self-created links.

Natural links: are naturally given without any action on the part of a webpage’s owner. For example, a food blogger adding a link to a post that points toward their favorite restaurants in Melbourne is a natural link.

Manually built links: are built through intentional link-building activities. This includes things like getting people to link to your website or asking influencers to share your content.

Self-created links: these are created by methods such as adding a backlink in an online directory, forum, blog comment, or press release.

Linking factors that offer the greatest contribution to SEO efforts are generally the following:

• The linking site’s popularity
• How closely related the topic of the link is to the content on your webpage
• How recently the link was placed
• The anchor text used on the linking site
• The trustworthiness of the linking site
• The number of other links on the linking page
• Authority of the linking domain and page

Why choose us?

At Manage My Marketing our goal is to grow your business. It’s disappointing but many of Melbourne’s digital marketing agencies use these services at platforms for exploitation. We’re completely transparent, and utterly focused. As a small business we cannot survive if you aren’t successful. The most important thing in business is trust, we want to make sure you know your company’s money and future are in safe hands. If you are looking for a Melbourne based SEO agency, look no further.