Search Engine Optimisation (SEO)
If you’ve done your homework you would have discovered that most web design companies build your website and that is where their service ends, unless you add on onsite SEO services at extra cost. At Manage My Marketing we design and build a customised website that is SEO friendly right from the start.
Things to be aware of:
- Don’t believe Web Designers that guarantee you will rank on page 1. We work within Google’s algorithm and therefore, ranking on Google can take a few months to rank organically.
- Conduct keyword research before constructing your pages so you get the page titles right.
- Get a confirmation that your website will be mobile responsive.
- Read the fine print and make sure you will own your website and all content once you have paid the invoice.
The Google Algorithm and Search Engine Optimisation
Search Engine Optimisation is not a once-off activity, doing it once won’t make a lot of difference, to really get the phone ringing, you need to work on it consistently so the google bots can assess and rank your site according to their algorithm. Depending on your market, the competitiveness will determine where you rank on any given day.
And just because you rank well one week, doesn’t mean you will next week.
Where do you start?
The first step for existing websites is to have a site audit conducted. This will highlight errors and improvements recommended to improve the structure and SEO friendliness of your site. Missing Titles, Meta Descriptions, Alt Tags, image size, content, keywords will all be assessed which provides us with a road map to get your site ranking organically well in search engines.
Don’t think of doing Google Ads until your site has been optimised or you will be wasting your money. Why? If you create an ad that points to a page that is not optimised, the Google Ad Bots will rate your ad vs page quality as poor and your ad will not perform well for you.
Contact Manage My Marketing for a no-obligation chat about the status of your website. We will be able to audit your site and share the results with you to assist you in making the right choice.