You don’t. If you’re happy having your company languishing, unseen and unvisited, in the vast nether regions of the internet, then that’s entirely up to you. If, however, you want to be seen to be current and innovative, or actually, just want to be seen at all, then you are going to need SEO. A website without SEO is basically nothing more than a brochure buried deep in the unfathomable depths of Google’s index. Sounds pretty lonely, right? Thankfully, over the years, Google’s search algorithm has gotten smarter and better at seeking the best possible answers to users’ questions. At its core, SEO is about adapting your website to this algorithm, making it easy for search engines to find you and decide your content is that answer. And herein lies the challenge. You see, the system changes frequently as it attempts to retain its organic nature. Oftentimes, it’s like trying to hit a moving target. Thankfully, as digital marketers, we have become very proficient at dropping bombs bang on target. We constantly follow the changes to the algorithm and test what works to ensure you are getting the best SEO for your business.