EDMs are deceptively complex, we often think… it’s just a few emails, right? But when you begin utilise many to many automated EDM tools like Mailchimp and Get Response, it changes the game. However, with the right strategy in place email marketing can provide a steady flow of great leads who have already actively interacted with your organisation. Mailing lists are like goldmines, it’s all about knowing how to find and access the resource. In the case of EDMs that resource is a surplus of information and the potential for consumer connection. At Manage My Marketing we will show you how to build and use your EDM lists to help you boost sales and grow your business.