SEO is a technical term used to describe:
- the designing and developing of a website to be indexed and to rank well in search engine results.
- increasing the volume and quality of traffic to a website from search engines.
- conducting content marketing to provide search engine algorithms with what is required by users.
Technical SEO refers to the process of improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.
- a faster website
- easier to crawl
- easily understood by search engines
On-site SEO is made up of the technical changes we implement on your website to make it more appealing and more visible for the search engines to be able to easily identify what each page’s content is about.
Off-site SEO is the process of embedding backlinks in authoritative digital sources to inform Google that your website’s content is relevant, and quality in relation to the questions being asked.
Reputation Management is the process of generating reviews for your products and services as well as managing and replying to reviews (both positive and negative) to ensure that your business has credibility and respect.
Essentially White Hat SEO refers to playing by the rules to get your site ranking in search results. Black Hat SEO is cheating and could see your website deleted by search engines.
- Website Audit
- Data Analysis
- Strategy Development
- Monitor & MeasureResults
- Update & Repeat
Google Analytics 4 – This version is known as GA4 and is the new default for Google Analytics. Millions of businesses use GA to monitor their marketing channels and measure their Key Performance Indicators (KPIs). GA4 has many features that make it quite different from its processor, Universal Analytics (UA)
Australians have until 20 September 2022 to seek priority allocation of an .au direct domain name that matches their existing domain name. The .au domain name registration will prevent cybercriminals from registering these domain names in the future and using them for attempted financial fraud.
SEO can vary greatly in price depending on who is offering the service, and there is a large price disparity for a reason. Companies who offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy, resulting in penalties, decreases in traffic and spam for unsuspecting business owners.
SEO is a marathon, not a sprint. The first few weeks/months are dedicated to updating technical & on-page metrics and waiting for the search engine spiders to crawl and index the changes. Search engine spiders typically take 3-9 months to begin seeing new rankings.
NAP stands for Name-Address-Phone number. A NAP citation consists of these three pieces of information being listed on external websites such as directories or review sites along with a link back to your website. Consistent and accurate citations are essential elements in helping your business rank higher in local searches.
Paid search ads can be a great way to quickly boost visibility for your business in the area you’re targeting. However, it’s important to remember that organic search results tend to get more clicks than paid ads, so it’s important to focus on improving organic rankings first before investing too heavily in paid campaigns.
Generally speaking, no. You can create separate webpages optimised for each location as part of the same website to meet the needs of users searching in different towns or cities. This will give you a better chance of ranking in multiple locations without needing multiple websites.
To optimise your website for local SEO, you will need to create pages specifically targeting certain geographic locations or service areas. You’ll also want to use relevant keywords throughout your content, register with local directories and review sites, get listed on Google Business Profile, and build quality backlinks from authoritative websites.
Local SEO is a set of strategies that helps businesses increase their visibility in search engine results for local searches. It uses techniques such as optimising content to target specific geographic areas, creating local business listings, and building citations.
Google Business Profile is a free listing which links to your website and allow users to search for your listed products and services and be presented with matching business profiles in their geographic region. Users can read your reviews, click to call, click to email or message you directly from your profile. A GBP Management service is the perfect digital marketing choice for businesses that have either a physical location or a service area business with a local audience targeting a specific geographic area. Using our local search service, we create unique, custom branded graphics and include 100-150 words on the latest trending topics.
Getting the cheapest website hosting is not the best choice. You will end up sharing a server with many other websites. The problem with this type of ‘shared hosting’ is that if another site needs more bandwith, your site’s performance will drop, which effects your sites ‘domain authority’ score, which in turn effects your ranking. Choosing an Australian based hosting provider which includes your SSL security certificate and email hosting, daily backups will ensure that your site performs well, loads fast and the support is there (locally) when you need help.
Email marketing also known as EDM which is the acronym for electronic direct mail, or newsletters, is a cost-effective way to keep your customers informed and drive repeat business. Add forms to your website that sync the data to your email program and automate emails through the sales funnel process. Segment your data to send relevant newsletters.
A business website is one of the most important sales tools you can have. From a simple site through to an ecommerce or membership site, you can’t do business without one. If you need a marketing partner to work with you, talk to us about multi-service marketing to cover all bases.
A Digital Marketing Agency is equipped to provide you with a range of marketing services all under one roof. A better choice is a Freelance Marketing Agency which means you are talking to the person who actually does the work! Work with a highly skilled marketer with a personal touch.
This is what’s referred to as Local Search Marketing and is conducted through your Google Business Profile. Optimisation of the business profile is the first step in ensuring that your business can be found in local search results & on map searches. It is a much lower cost than a full SEO campaign but can be highly effective.