SEO CONTENT WRITING
SEO CONTENT THAT RANKS
Website Content
Your website content is what draws your audience in via well written, keyword researched & easily indexed & ranked by search engines. Don’t skimp on it!
Blogs
Blogs are lead generators when part of a content marketing strategy. For success, base them on search data. Do you know what users are searching for?
Product Descriptions
Every product can rank in search engine results. So why wouldn’t you optimise every product to be found by search engines?
Case Studies
Case studies are a great way of showing off past projects that take the reader through your process & see the results. Another type of blog.
- Does all Content Rank?
If done correctly, yes your content can rank. The trick is knowing whether you are producing the right content. Do you know what the data is telling you about what is being searched? How many searches per month are there for your products & services keywords? Is your content answering the questions users are searching for answers for?
All content needs to be part of a content marketing strategy, right down to the individual products you offer.
Content Means Variety
- Case Studies
Case studies are effective from an SEO perspective because they can use keywords & phrases, synonyms, brand names and include images with keywords in the alt tags, they can be written long form yet still using the required writing structure preferred by search engines.
For your visitors, they outline the problem, the challenges, the process, the solution and the results, which is great if you are wanting to know more than just a short paragraph on a website which is usually just PR.
- Informative Blog Posts
High-quality, informative blog posts are an essential type of content for any website. Posts should be well-researched, and be unique content.
Regularly adding new content will improve your website’s authority and ranking on search engines.
- Long-Form Guides or E-Books
Long-form content, such as in-depth guides or e-books, builds upon the foundation set by your informative blog posts.
These should be comprehensive, addressing a relevant topic in your industry in great detail which highlights your knowledge. Long-form content is highly valuable to both users and search engines, as it demonstrates your expertise and thorough understanding of the subject matter.
- Infographics
Visual content like infographics can present complex information into an simple, visually appealing format.
Infographics are easily shareable and can spread across social media platforms, driving traffic back to your website.
By offering users a unique way to consume information, (visual, written, audio) infographics can improve your website’s user experience and SEO performance.
- Video Content
Video content is very popular users. With its high engagement rate, video content is highly effective at capturing users’ attention and providing visual examples to complement your written content.
Producing engaging, high-quality video content showcases your brand’s personality and can improve SEO performance by increasing the time spent on your website.
- Testimonials
Showcasing real-life examples of how your products or services have benefited your customers can build trust and credibility.
They also illustrate the value you offer.
Testimonials can be manually entered, or have a direct feed from your Google reviews. This can boost your conversion rates and improve your SEO by providing valuable social proof.
