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Category: Digital Marketing

Metrics and Sales - What's the Difference
Digital Marketing

Metrics and Sales - What's the Difference

by DonnaBlackwood Jun 25, 2020

Metrics and sales, what's the difference and what should you be more concerned about? Spending a large amount of time in creating social media and website metrics reports can be better spent making content to raise the business brand. But then, one question keeps coming up. Do you need the metrics? Some clients would say…

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Social Media - the top ways to increase your audience
Digital Marketing, Social Media

Social Media - the top ways to increase your audience

by DonnaBlackwood Apr 17, 2020

Are you wondering how can social media help your business at this time? Covid19 has impacted the world in ways we haven’t seen since the Depression.  Unfortunately, many businesses have been forced to shut their doors as they are either not suited on online sales or don’t have an online presence to boost. So how…

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Covid19 Business Grants
Digital Marketing, Marketing Management

Covid19 Business Grants

by DonnaBlackwood Apr 16, 2020

Due to the impact of Covid19, Business Grants are now available from The City of Melbourne and Business Victoria.  City of Melbourne Business Grants As part of the City of Melbourne’s economic support package for city businesses, they are offering $5 million in grants for small to medium-sized businesses and non-profit organisations to invest in…

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Can you monetise TikTok?
Digital Marketing

Can you monetise TikTok?

by DonnaBlackwood Jan 8, 2020

TikTok is the short-form mobile video platform whose mission statement is “to inspire creativity and bring joy”. But that can’t be all. As with other social platforms of the same ilk, Instagram, Snapchat, YouTube, the end game is to monetise.  As of July 2019, there are more than 500 million active monthly users of the…

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Want Local Reach, Create a Google My Business Page
Digital Marketing, Google My Business

Want Local Reach, Create a Google My Business Page

by DonnaBlackwood Aug 2, 2019

Google My Business has become the place that users go to read up to date information on your business and more importantly to check out your Reviews.  When a user searches for a business, the Google results will also provide a knowledge graph on the right with 3 local listings. "If you want people to…

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Website Maintenance - Protect Your Digital Marketing Investment
Digital Marketing, Marketing Management, Web Design

Website Maintenance - Protect Your Digital Marketing Investment

by DonnaBlackwood Jul 31, 2019

Website maintenance may have slipped your mind whilst you have been busy growing your business.  Have you popped the hood lately? You started your business and website with the best of intentions, to be self-sufficient, save money and manage it all yourself. Then you accepted that your time would be better spent on providing solutions…

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