Bravery in business. How understanding your emotions can lead to them helping, rather than hindering progress on your business journey.
It’s easy to associate bravery with fearlessness. We watch our idols boldly wade out into the waters we are too afraid to enter, often with a chip on their shoulder and a smile on their face. In these moments of awe, we wonder how they do it. How they simply disregard the overwhelming terror and tackle the world head on. This can lead to the illusion of our own perceived cowardice. That our inability to cast fear aside is the thing holding our idea or business back from reaching the heights we once dreamed of. We ask ourselves, “how can I find bravery if I am cloaked in fear?”. When in truth, these moments are the only time we can display courage.
Fear’s purpose
It is not our ability to disregard fear that turns our dreams into reality, but rather our ability to embrace it. Fear is useful, particularly in business. It will keep you sharp and focused as the reality of potential consequences remain ever present in your mind. Businesses that fail to realise this plunge themselves into the wrong market, at the wrong time, with the wrong people and without a strategy. Other businesses will follow an opposing path. They will be hindered by indecision, miss potential opportunities and never gain commercial traction.
Finding balance
As with all things in life, the key is balance. Embrace the overwhelming journey you have embarked upon and use that fear as a tool that serves to protect you instead of a roadblock that is there to stop you. Part of this process is realising that we cannot manage everything ourselves. We all have unique skills and the recipe for success is a group of talented individuals all recognising this fact and playing their role, that’s a team… “If you want to go fast, go alone. If you want to go far, go together” – African Proverb.
Your journey
In the case of your journey, we are in it with you. An amazing part of working with small businesses is the opportunity to share in the highs, lows, heartbreak and elation that parallels running a company. We work in unity with your company. While you are building your product or perfecting your craft, we are making sure it’s shown to the right people, at the right time, with the right message.
To chat with us today about how we can help build your business, contact us.
