Melbourne Digital Marketing Agency

Modern Marketing

These days if you’re looking to grow and you aren’t utilising digital marketing, the odds are against your business. Once upon a time it was all about mass marketing across radio and TV, but things have changed. Marketing today is far more specific. No longer can advertisers rely on their target markets being accessible through free to air TV during allotted (popular times). Instead efforts must be focused, targeted and digital. It’s an ever-changing landscape that to most small business owners seems like an enormous mountain to climb. But that is why Melbourne based digital marketing agencies like ours exist, to guide you through. When it comes to digital marketing there are a core group of methods. Ones we use to promote someone’s business and find new customers or clients.

Web Design

There are some who don’t class web design as a digital marketing element as they think it’s only what comes next that qualifies. Examples being SEO and social media campaigns. However, it’s important to recognise that a great website is the backbone of any digital marketing effort. As a Melbourne based digital marketing agency, everything we do is designed to get potential clients to your website. Once there we implement call-to-actions which help convert traffic into leads and hopefully into revenue.

SEO

Search engine optimisation, or SEO, is one of the best tools that companies can utilise in order to gain visibility online. This is because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important. In optimising your website and increasing your ranking in search engine results, you will gain more visibility. Meaning with the help of a Melbourne based SEO agency you’ll see an increase in visitor traffic to your website. Which with correctly placed call to actions, can quickly become warm leads for your business to jump on.

Onsite SEO

There are two types of SEO. Onsite and offsite. Onsite SEO effectively sets up your web pages for offsite SEO. As part of the process SEO specialists adjust factors on the pages so that when indexed by search engine crawlers the information can be iranked against competitors’ sites for your selected keywords. Our aim with onsite SEO is to prepare the website for offsite SEO. This second stage is responsible for most of a website’s ranking increases. As a Melbourne SEO agency some examples of onsite SEO factors we’ll optimise are: URL length, keyword placements, LSI keyword placements, content length, title tags, meta tags, meta descriptions, internal links, site speed, images / multimedia content, SSL certificate.

Off-site SEO

A web page that has had it’s on page signals optimized for SEO is a great first step, but it is only the first step. The next part of the process is where the bulk of the work is done… offsite SEO. As a Melbourne based digital agency the results we deliver to our clients are built from off-site SEO. Off-site SEO refers to optimisations done externally to your own website to impact your rankings within search engine results pages (SERPs). Optimising for off-site ranking factors involves improving the perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by linking to other authoritative places on the internet (forums, directories, websites etc) in order to promote your own domain authority.

Web pages which search engines have determined provide good answers to their users’ questions are vouching for your own site to do the same. After all search engines like Google are bound to their user’s needs. Just like Melbourne SEO companies like ours are bound to our clients’ traffic and growth. It may sound a little technical, but as a digital marketing agency that specialises in marketing Melbourne’s service-based companies, our team have got you covered.

AdWords / PPC

Google AdWords is an online advertising service that enables companies to compete to display brief ads to web users. These are based in part on keywords which are predefined by the advertisers. They appear as sponsored content above and below the organic results. Google can automatically determine where your ads appear by matching your keywords to websites in the Display Network. Or, if you’d like control over where your ads appear, you can pick specific placements. You can set bids for each and choose the sites where your ads might appear. As a Melbourne based digital agency, we understand that conversion is crucial. Some companies poor capital into their per click charges with no results, which is a result of two things. The first is lack of CTAs and web design. Without a great website which converts traffic into revenue all other efforts are hampered. The second is an absence of campaign optimisation. Google AdWords may look simple on the surface, but it’s a beast. An incredibly complex advertising system that has the ability to capture a precise audience. It’s not right for everyone however and as one of the few Melbourne digital marketing agencies that builds it reputation on honesty, we’ll only suggest it if it’s suited to your business and sector.

Email Marketing

EDMs are a communication channel that uses email to deliver tailored content to target audiences at a low cost. They enable a high level of instant measurement. Senders are able to track the number of opens, email responses, bounced messages and click-throughs. In essence these are targeted, personalised email communications that gets delivered direct to the intended recipient. The EDM programme is designed to send an individual email to each recipient – ‘many to many’. Which differs from desktop mail programmes in that they send ‘one email to many’. The recipients email programme identifies these ‘one to many’ format emails as junk and filters them out. One incredible advantage to email marketing is its ability to reach your potential customers and clients on any device. We’re a Melbourne based digital marketing agency that understands mobile is fast becoming the focal point of all digital activity. Did you know Google now uses mobile to determine businesses’ SEO rankings? With this in mind, marketing to mobiles and tablets has become a vital part of any EDM strategy.

Social Media

As a digital agency we are passionate about the way our industry changes. Few things have changed the marketing landscape the way social media did. In what felt like a blink of an eye it became one of the most effective advertising mediums in existence. Its power is its ability to connect people and products with such a high frequency and an incredible level of engagement. Users are gripped by relative, exciting content which they have chosen due to a pre-existing emotional connection. A connection that ensures they are engaged when they’re served with an ad which their online activity has deemed them a fit for. A tailored social media campaign will aid you to connect with your consumers. Plus, it will help you to remain technologically relevant, and drive traffic to your site. As a digital agency that specialises in marketing Melbourne’s service-based businesses, our social strategies are about building and solidifying a brand. Once the traffic has built up and leads are being converted into new business opportunities, the next step is making you their first thought, rather than their first click on Google.

Email Marketing

The Digital Future

All businesses are different. But one thing they have in common is that they all need marketing. The digital age has changed the game, particularly for small businesses. There is no need to waste financial resources trying to compete with commercial giants for a glimmer of attention. Marketing can be precise, meaningful and cost effective. The trick is the initial thought process. I’ll give you a hint… there has to be one. Many of Melbourne’s digital marketing agencies are speaking to you with their business’ needs in mind, rather than yours. At Manage My Marketing our desire to trade off honesty and genuine client business growth drives us to be different. The timing and tools needed will vary for every business we work to promote. But in our quest to be the most customer focused Melbourne digital marketing agency in existence, we’ll do whatever it takes to grow your business.

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