Are you getting results you expect from marketing efforts? Many small business owners are not getting the results they expect from their marketing. Unfortunately, if you are not evaluating the effectiveness of your marketing regularly, you are throwing good money after bad. There are signs that your marketing needs to be fine-tuned.
Are You Targeting the Right Audience?
How well do you know your audience? Have you researched to learn more about your audience and their habits? The more information about your target audience, the more curated your marketing can be. Today, there are so many tools that can help you to profile your audience that you should use.
If your marketing is not narrow enough and it is too widespread, you may not get the expected results. This is especially true if you are in a niche industry. You must get to know your target audience and their habits well to find success with marketing.
Are You Using the Right Tools?
How are you gauging your marketing success? Are you using the right analytical tools? Are you using the proper tools? Marketing tools make a difference, and it is not just the analytical tools that have an impact on your business. Signage can make a difference. About 70% of consumers report that the quality of the signage at a business reflects the type of quality they can expect from the business.
The right marketing tools are essential to the success of your business. Are you taking advantage of all the available tools? If you are not, you should be. It can make a difference to your marketing results.
Are You Planning the Details of Your Marketing?
It's not enough to have a marketing plan; you must have a marketing strategy that addresses your plan’s details. For example, how long will the campaign last? What is plan B if you don’t see success? These are areas that you should consider when you are planning your next campaign. A lot of businesses do not put enough effort into planning.
Give marketing planning and strategies the attention they deserve. Always have plan B, if your first attempt is not giving you the results you need. Marketing should be fluid. If one plan is not working, switch up plans.
Are You Keeping Your Website Updated?
When was the last time you had your website professionally audited? Your website is the backbone of your digital marketing. Drawing traffic to your website is essential to building your business, but not if your website is outdated, slow, has error pages, and is not visually stunning. Consumers will navigate away from a faulty website in three seconds. You have three seconds to get consumers’ attention.
If your marketing is not returning the results that you are hoping for, it may be a website problem. It is important that you keep your website up-to-date and fully functional. If you need to invest in an audit by a professional website design firm, it is money well invested.
Are You Focusing on SEO?
SEO, search engine optimisation, is critical to any marketing plan. Content should be engaging while driving in traffic. SEO can be difficult to master. SEO rules are always changing because search engines are constantly changing.
Most business owners use professional SEO services to manage their content. If you are not using a professional service to manage your SEO, your marketing may fail. Content must be valuable and informative, but it also must get the attention of the search engines.
If your marketing is not delivering results, it is time to take a different path. You can look at offline marketing, like setting up a booth at festivals or trade shows, which are very popular in certain areas like Frankston, where it is a big part of the culture.
Effective marketing garners quality results. As a business owner, it’s essential to invest in services from experts who can help you find your audience.
What's Next?
Getting results you expect from marketing efforts? Ready to elevate your online presence and drive real results? Let us work our magic, partner with us at Manage My Marketing and watch your business thrive with SEO based content marketing.
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