5 Essential Small Business Marketing Strategies Every Entrepreneur Needs to Know
You no longer have to feel overwhelmed or lost when it comes to digital marketing - let me put my expertise and passion to work for you.
Why?
When you add up all the simple marketing tasks you need to do—you soon realise there’s nothing simple about it. A small business marketing coach will help you sort through these tasks and prioritise them for you with a strategy and a roadmap.
Some of the questions a small business is faced with are: Is it time to build a new website—or do I need to start posting more regularly on LinkedIn? Am I ok to ignore TikTok—or will that mean I miss out on dozens of leads a month?
It takes serious time and effort to learn to speak to your audience effectively. If you’re running a small business, you may think seriously about splashing out on outside help. But if you don’t already know what you’re getting into, there’s a real risk that you’ll be taken for a ride by unscrupulous marketing agencies.
So for small businesses, a personal marketing coach can be a cost-effective way to make the most of your time and marketing budget. They help through tailored support packages. What’s more, they can take some of the work off your shoulders: either by taking on some work, or leaving you with written instructions to support your company.
And even better, they can adapt to your needs as you develop and grow.
What is a Marketing Coach Anyway?
Put simply, a marketing coach helps businesses understand how to get clients.
They’ll have a whole bunch of knowledge and skills. But they earn their money by focussing on helping you to connect with your audience.
Small businesses take up marketing coaches when they don’t have marketing knowledge themselves, the cost of hiring a salaried marketing manager is prohibitive — or, when they can’t afford the price of a full-time marketing agency.
There’s plenty of reasons this works out well.
They’ll Tailor their Services to your Needs
A trusty marketing coach won’t try to sell you a big-ticket one-off course. They’ll talk to you to figure out a package that meets you where you are.
In the first instance, an hour or two on a call would help you figure out some strategies to improve your reach. That could be enough to give you the inspiration to move your business’s marketing forwards.
Or you might find that a weekly or monthly coaching and accountability session gives you better ongoing support for your company.
Getting on a call with a coach will quickly help you understand where you’re heading. With any luck, their advice will resonate with your experience, and you’ll feel confident about the strategies you devise together.
A Coach can Provide ‘Done for You’ Services When You Can’t Handle Them Yourself
A coaching arrangement means you won’t sign up for a massive retainer for services you don’t really understand. But once you’ve got your plans together, a coach may be able to play a more active role in marketing your businesses.
At Manage my Marketing, we’re often able to take some responsibilities off your plate.
We can take charge of your overall SEO strategy, then work together to create the content you need the most. Our SEO writing services can really help make the most out of your website, and working on local SEO ensures people in your neighbourhood know where to find you.
Or if you really struggle with web design and development, we can assist you with a website designer who knows how to handle it in a heartbeat.
Coaching should never be about a hard sell. But with regular sessions, you can have the confidence to expand your operations in line with your budget and business aims.
A Coach can Support your Small Business Growth and Development
We’re living in a major age of self-learning, and there’s no shortage of information out there about marketing. Blog posts and videos will give you all the ‘top tips’ you can read—whether or not you’ll ever be able to implement them.
Enlisting a personalised marketing coach will immediately streamline your learning. Getting to know the basics can arm you with enough information to know what questions to ask, and help you see any red flags when you’re starting a marketing strategy.
But the conversations with your coach won’t remain the same every time you talk. Your coach can help you figure out what’s working, and what isn’t; what you’re doing well, and where you need some extra guidance.
It won’t take long before they get to know your strengths and weaknesses, encouraging and pushing you to take risks you never thought of before.
In short, a small business marketing coach will help you grow in the medium- to long-term.
Get your own Custom Written Marketing Procedures
Having said that, you may just need someone to help simplify what you’re doing. A marketing coach can work with you to see what’s good and bad in your current practices.
The outcome of your sessions doesn’t need to be a long-term professional relationship. Your coach might just help set down some clear protocols for your company to follow.
With a solid set of strategies and procedures to go by, you can use your time to focus on the marketing techniques that matter. And if your business is getting larger, you’ll be glad to have some custom internal marketing procedures on board.
A couple of hours of coaching could be enough to give you reference materials you can use for months to come.
Benefits
- A marketing coach can bring expertise in the areas of strategy, branding, content marketing, digital marketing, social media marketing, PR and more.
- Working with a coach can give you access to up-to-date trends and strategies so that you don’t have to worry about becoming irrelevant or falling behind with technology.
- The insights and direction provided by a coach will save your business time and money as they help to optimise your existing processes and campaigns.
- Your coach will be an invested partner who can provide an unbiased view of your organisation while helping you with goal setting and strategy development.
- Working with a coach will allow you to easily outsource specialised tasks such as creating high-quality visuals or crafting persuasive messages without the need for hiring additional employees or wasting valuable resources on training them.
- By partnering with a Coach, businesses are able to tap into their experience and contacts within the industry for additional resources and connections which may prove beneficial for product launches or campaigns.
- Hiring a coaching professional is often less expensive than hiring a full-time team member - plus there are no added recruitment oncosts corresponding with working with outside professionals rather than employing staff directly.
Scenario
A small business has decided that they want to ramp up its marketing operations but they’re not sure how best to do so given its limited budget constraints. Instead of hiring a full-time Marketing Manager (at an estimated cost of over $100K per year + benefits) they decide to engage the services of a Marketing Coach (at an estimated cost of around $50K per year). The Coach brings experience from working within the industry as well as knowledge of current trends; ultimately providing a much-needed boost in terms of skillset, support and resources that enable the small business to reach their goals without breaking the bank!
Business Marketing Strategies
Here's five essential strategies that every entrepreneur needs to know. Whether you're a beginner or a seasoned professional, these tried-and-true methods will help you attract new customers, increase your brand visibility, and ultimately grow your business.
Strategy 1: Social Media Marketing. Discover how to leverage the power of social media platforms to connect with your target audience and build brand loyalty.
Strategy 2: Content Marketing. Learn how to create compelling and valuable content that captures the attention of your audience, establishes your expertise, and drives traffic to your website.
Strategy 3: Email Marketing. Uncover the secrets of effective email marketing campaigns and how to leverage email automation to nurture leads and drive conversions.
Strategy 4: Search Engine Optimisation (SEO). Understand the essential SEO techniques that can help you improve your website's visibility on search engines and drive organic traffic.
Strategy 5: Influencer Marketing. Get insights into the world of influencer marketing and how partnering with influencers can help you reach a wider audience and boost your brand's credibility.
So, are you ready to take your business to the next level? Let's dive in and discover these essential small business marketing strategies together.
Conclusion
For 25 years, I've been helping small businesses all over Melbourne & other states, to get the most out of their digital marketing efforts. With 15 years of experience specifically in digital, I know what it takes to build a website, write effective content, manage your social media, and maximise your business profile on Google.
To put it simply, a small business marketing coach can be a great compromise between very different kinds of services.
On the one hand, you won’t have to commit big sums of money to a marketing agency. But on the other, you won’t be left to your own devices in the maze of self-learning. The risks are very low: especially if you start out with a simple one-off coaching session.
In a short while, you can expect more conversions, better leads, and an understanding person to turn to when you need them most.
I'm all about building relationships, not my bank balance. So why not book a call for a chat?
For more ideas about marketing your business, check out our Directory Page.
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