You ask, Why You Should Be Sharing Videos? Well, to increase your reach and catch people’s attention on social media, you need to post more than just an image. To get ahead of the pack try Video!
Did you know video is one of the most effective vehicles for delivering content to your audience? In fact, according to Facebook Business News people are watching 100 million hours of video each day on Facebook alone. Other social media platforms are also seeing huge increases in video consumption. On Instagram the time people spent watching video increased by more than 40 percent over six months in 2016.
The great thing about video is that, if done correctly, there is value to even a partial video view. According to Facebook and Nielsen research, every part of a video view from the initial impression to a complete video view drives value. This is because even viewers who don’t stop to watch the full video end up reporting higher brand recognition. The aim is to get viewers to just click on the video.
Considering that by 2020 it’s estimated that video will account for 75% of mobile data traffic, you really don’t have much choice about it, get on board or be relegated to the black hole of the internet. Here’s some tips for getting your videos noticed on social media:
- Add your hook in the beginning: Facebook and Nielsen found that up to 47% of the value in a video campaign was delivered in the first three seconds, and up to 74% of the value was delivered in the first ten.
- Keep it Short: People are often consuming content on the go so the shorter the better.
- Make it Pop: Including bright colours, especially in the first couple seconds, will catch people’s attention when scrolling through a social media feed.
- Feature A Call To Action: What’s the goal of your video? It’s always important to include a clear CTA. Give the users somewhere to go or something to do at the end of the video to help motivate them to take action.
- Include Your Branding: If you create an awesome video it’s likely your followers will share it with their audience. Including your logo and branding in the video helps ensure people know where the video came from.
