The importance of building an email list

The importance of building an email list

What is the importance of building an email list? If you currently share quality content with your customers, you could utilise this same content to attract new customers.

Building an email list is very important to the growth of your business. That’s because most people will NOT buy on their first interaction with you. But if you keep in contact, then as many as 50% have the potential to buy over the next 2 years.

There are several ways to capture leads and build an email list from form submissions on your website. One of the most effective is a FREE report or FREE book, these offerings are called lead magnets.

Lead Magnets

Your lead magnet can be made up from a range of existing content and presented as a single eBook or report. Use relevant, informative content such as:

  • Checklists
  • Whitepapers
  • Reports
  • Books
  • Mindmaps
  • Videos
  • Infographics

If you write regular blogs on different topics, combine all the blogs on one topic into an eBook.  It is an effective method of sharing your content and gaining subscribers in return.

Once you have these new subscribers in your email program, feed them regular quality content (not too regular) and announce new products/services, events, sales and announcements. And remember, Content is King - whether on your website or any other business communication.

What We Do

Manage My Marketing can assist with generating a list, building an email list, linking to your website forms and designing/managing your Electronic Direct Mail. Contact us for a chat! 

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