We're taking a look behind the Wizard of Oz's curtain to get a peek and Master the 10 steps of the Google Algorithm. You have the power!
Search engine optimisation (SEO) is vital for businesses looking to increase their online visibility and attract organic traffic. One of the key components of SEO is understanding how the Google algorithm works. By knowing the ins and outs of the algorithm, you can effectively optimise your website and improve your search engine rankings. Here we explore the 10 steps that will help you grasp the Google algorithm and think strategically about every word, and page on your website, and how your other profiles rely on this strategy.
Website Optimisation & the Google Algorithm
Keyword Research: The first step in optimising your website is conducting thorough keyword research. By identifying relevant keywords and phrases that your target audience is searching for, you can tailor your content to align with their needs and preferences. This will increase the chances of your website appearing in search results.
On-Page Optimisation: On-page optimisation involves optimising various elements of your website to make it more search engine-friendly. This includes optimising meta tags, headers, URLs, and incorporating keywords naturally within your content. By implementing these best practices, you can improve your website's visibility in search engine results pages.
Quality Content Creation: Google places a high emphasis on providing users with high-quality, relevant content. By consistently creating informative and engaging content, you can establish yourself as an authority in your industry and attract both search engine bots and human readers. Valuable content will also encourage visitors to spend more time on your website, reducing bounce rates and increasing the likelihood of conversions.
Backlink Building: Building quality backlinks from reputable websites is a crucial step in improving your website's ranking. Backlinks signal to Google that your content is trustworthy and valuable. Engaging in outreach, guest posting, and participating in industry forums can help you secure backlinks from high-authority websites and enhance your online credibility.
Mobile Optimisation: With the increasing use of mobile devices, Google prioritises websites that offer a seamless mobile browsing experience. Optimising your website for mobile devices ensures that it loads quickly, has responsive design, and offers a user-friendly experience. This not only boosts your search engine rankings but also enhances the overall user experience.
Page Speed Optimisation: Page loading speed plays a crucial role in both user experience and search engine rankings. Slow-loading pages can result in higher bounce rates and lower conversions. Optimising your website's page speed involves compressing images, minifying code, and leveraging caching plugins. This will not only enhance user experience but also improve your search engine visibility.
User Experience: Google's algorithm takes into account factors like bounce rates, time spent on site, and click-through rates. A positive user experience signals to Google that your website provides value to visitors. Enhance the user experience by focusing on intuitive navigation, clear calls-to-action, and easy-to-read content. This will lead to better engagement and improved search engine rankings.
Social Signals: Engaging with your audience through social media platforms can indirectly impact your search engine rankings. By creating compelling content that encourages social sharing and participation, you can generate social signals that indicate the relevance and popularity of your website. These signals can positively influence your search engine rankings.
Regular Monitoring and Analysis: SEO is an ongoing process, and it is vital to regularly monitor and analyse your website's performance. Keep track of your search engine rankings, organic traffic, and other key metrics to identify areas for improvement and make data-driven decisions. Regular monitoring enables you to adapt your SEO strategies and stay ahead of algorithmic updates.
Patience and Persistence: I'm not joking, SEO is a long-term game. It takes time for the results of your efforts to show. Dedicate yourself to consistent and persistent optimisation practices, and you will soon see your website climb the search engine rankings, attract more organic traffic, and achieve your desired goals.
What are the 10 Steps The Google Algorithm Takes Before Serving your website and/or Google Business Profile up to a user?
1. User's Search Query
The process begins when a user enters a search query on their mobile phone. The query can be a specific question, a phrase, or a set of keywords.
2. Geographic Location
Google takes into account the user's geographic location to provide personalised and relevant search results. This helps ensure that the user receives information that is most applicable to their location.
3. Index Crawling
Google's search engine bots, also known as crawlers, scour the web to discover and index web pages. They follow links from one page to another, collecting information about the content of each page they encounter.
Once the crawlers discover a web page, they store a copy of it in Google's index. The index is a massive database of web pages that Google continually updates and refers to when delivering search results.
5. Relevancy Assessment
When a user performs a search, the Google algorithm evaluates the indexed pages to determine their relevance to the search query. The algorithm considers various factors, including keyword usage, content quality, page loading speed, user experience, and more.
Based on the relevancy assessment, the algorithm assigns a ranking to each indexed page. Pages that are deemed more relevant and valuable for a specific search query will receive a higher ranking.
7. Algorithm Signals
The ranking process involves analysing numerous algorithm signals, which are factors that help determine the relevance and quality of a web page. These signals include backlinks, content structure, user engagement metrics, page authority, and many others.
In addition to relevancy and ranking signals, Google's algorithm also applies personalisation techniques based on the user's search history, browsing behaviour, and other preferences. This helps deliver more tailored and personalised search results.
9. Verification and Quality Test
Before presenting the search results to the user, the algorithm performs verification and quality tests on the highest-ranking pages. This prevents the display of spammy or low-quality content and ensures that the search results are reliable and trustworthy.
10. Display of Results
Finally, the verified and relevant search results are displayed to the user on their mobile phone. The results are typically shown in a list format, with the top-ranking pages appearing at the top of the search engine results page (SERP).
Now that you know how to Master the 10 steps of the Google Algorithm, Will your website pass the algorithm test?