This SEO Case Study for a Building Inspector Queensland provides the background, strategy and results for a campaign over 12 months.
The client is a reputable building inspection company based in Queensland, Australia. They offer a range of services, including pre-purchase building inspections, pest inspections & reports, and pre-purchase property condition reports. The company aims to increase its online visibility and attract more local customers through its website.
The client sought to enhance their online presence and attract more clients in the competitive building inspection industry. They wanted to improve their search engine rankings for relevant keywords and increase organic traffic to their website over a 12-month period.
The first step was comprehensive keyword research to identify relevant keywords with reasonable search volumes and moderate competition.
Our meticulous keyword research identified the most relevant and high-value keywords in the building inspection industry. By targeting these keywords in their website content, they positioned themselves as experts in their field and improved their search engine rankings. Keywords like "building inspector Queensland," "pre-purchase property inspection," "building inspection reports", and "pest inspection reports" were targeted.
The website's on-page elements, including meta titles, descriptions, header tags, and content, were optimised for the selected keywords. Existing content was reviewed and updated to be more informative and engaging. New pages were created for each individual service in addition to location-specific pages.
Given the client's location focus, their Google Business Profile was optimised to include accurate business information, high-quality images, and positive customer reviews were encouraged. Keyword search data also provided questions asked in searches relating to the clients' services. These were turned into Q & As on the GBP.
Local SEO Optimisation: Recognising the importance of targeting local customers, the company optimized its website for local search queries. They created location-specific landing pages, optimised their Google Business Profile listing, and actively engaged with local directories and community platforms. This helped them dominate the local search results and solidify their status as the go-to experts in their region.
A content strategy was developed, focusing on creating blog posts and articles related to building inspections, property maintenance, and pest control. These articles provided valuable information to potential customers and showcased the company's expertise and provide evidence of authority to search engines.
Informative and Educational Content: The company consistently produced high-quality and informative content related to building inspections, pest inspections, and property condition reports. They shared valuable insights, tips, and guides, establishing themselves as a trusted source of information in the industry.
Outreach efforts were made to secure backlinks from authoritative websites in the real estate and home improvement niche. Guest posts and collaborations helped improve the website's domain authority.
The website's technical aspects were audited and improved, including site speed optimisation, mobile responsiveness, and fixing broken links.
Positive Online Reviews
The company proactively encouraged satisfied customers to leave positive reviews on various online platforms. These positive reviews not only boosted their credibility and trustworthiness but also played a crucial role in attracting new customers and establishing their expertise.
After 12 months of implementing the SEO strategy:
- Organic traffic increased by 50%
- The website achieved page 1 ranking for several targeted keywords
- Google Business Profile profile views and engagement improved significantly on Search & Maps
- The company received positive feedback from clients who found them through organic search results
- The number of quality backlinks increased, boosting the website's domain authority.
SEO Case Study Summary
This SEO case study illustrates how a building inspection company in Queensland successfully improved its online visibility and attracted more local clients within a 12-month period. By focusing on comprehensive keyword research, on-page optimisation, local SEO, content creation, link building, and technical improvements, they achieved substantial growth in organic traffic and search engine rankings. This success highlighted the effectiveness of a well-rounded SEO strategy tailored to their industry and location.
Through its strategic and targeted SEO campaign, the building inspection company was able to position itself as the go-to expert in the industry.
By implementing these strategic tactics and consistently delivering exceptional value, the building inspection company established itself as an industry leader, gaining the trust and confidence of its target audience. Their SEO campaign propelled them to the forefront of the industry, ensuring that they were the first choice for customers seeking building inspection services.
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